James Luterek

Why Your Corporate YouTube Channel Has No Traction

YouTube has become a staple in the digital world with more than 2.7 billion active users in 2023. 52% of all internet users access YouTube each month. Every company needs a YouTube presence to ensure they are part of the conversation. While it seems simple, setup a corporate channel

44 React Interview Questions you should NEVER ask!

44 React Interview Questions you should NEVER ask!

This blog post is a reaction to the recently published piece on 44 React Frontend Interview Questions. That piece received a lot of attention and to be fair is an excellent guide for those interviewing and trying to land a new position. Learning the answers to these questions and fully

Your company may be growing, but your role is shrinking.

Your company may be growing, but your role is shrinking.

Working at a startup allows employees to work on various projects, often outside their specific title, the team is focused on the company goals and happy whenever someone can roll up their sleeves and get the task done. However, as companies grow employees are often siloed into specific roles and

I hate "headless" commerce

I hate "headless" commerce

Rant on poor naming.

My experience as a presales engineer.

My experience as a presales engineer.

Typically, my professional career has been as a polymath in startup environments, taking on any necessary tasks from marketing to programming always with a tech focus. Recently, I found myself in a fast-growing company taking on a very corporate culture. Having started as a generic tech employee, I found myself

Programmers are immune to advertising and allergic to sales.

Programmers are immune to advertising and allergic to sales.

As the internet and technology continue to permeate every business function, tech leads are becoming key decision makers. Companies are leaning on technology to create innovation, minimize costs through efficiency, and most importantly to drive revenue growth. As a result, companies are seeking out new software and capabilities, but buying

GitHub enters eCommerce

GitHub enters eCommerce

GitHub announced yesterday a new feature for developers, sponsors-only repositories. Creating a code marketplace.

Generating Order Numbers in a high-volume distributed system.

Generating Order Numbers in a high-volume distributed system.

The first system I built was in university where my database professor taught us to use AUTO INCREMENT fields or IDENTITY columns. These columns made excellent identifiers, starting at a number and counting up with each new row 100, 101, 102… This technique worked well into my professional career and

Autonomy, Mastery, Purpose

Autonomy, Mastery, Purpose

Daniel Pink put into words what most of us already feel with his book Drive: The Surprising Truth About What Motivates Us He takes a deep dive into motivation, specifically for creative individuals, and how it differs from the carrot and stick approach we envision.His research has helped guide

Big data just got bigger

Big data just got bigger

The year was 2012, the company was Target, the story was a daughter’s conception. If you don’t remember the flurry of news items around the incident allow me to provide the short version. Every time you shop, online or brick and mortar, you provide the retailer valuable data

A/B Significance Test - You may be doing it wrong.

A/B Significance Test - You may be doing it wrong.

Did that calculator really confirm your test was statistically significant? Running A/B tests can be extremely beneficial and also exciting. That's why everyone who runs them likes to watch as the results stream in. This can be a huge problem, especially if you: * End the test once

The link between music and code.

The link between music and code.

Many programmers have conducted their random samplings and collected their anecdotal data and then begged the question: Why is it that so many programmers are also musicians? Cognitive Bias It’s very likely we are suffering from confirmation or ingroup bias. There are plenty of programmers who don’t play